Havas Edge

Making the Most of Linear TV in the Super Bowl Season

The Super Bowl is more than a game – it’s a cultural moment, and this year’s game on February 9th, is shaping up to be no different. It’s a pinnacle event in American sports, consistently drawing massive television audiences.   Over the past five years, Super Bowl viewership has demonstrated remarkable consistency, with the event… Continue reading Making the Most of Linear TV in the Super Bowl Season

The Cost of Advertising on TV: Is It Worth It?

The Cost of Advertising on TV: Is it Worth It?

What is the true cost of advertising on TV? Discover why advertising on TV remains a valuable investment for businesses in the digital age.

4 Things to Look for in a TV Advertising Agency

4 Things to Look for in a TV Advertising Agency

Read more about the four main qualities that brands should consider in their search for a TV advertising partner.

Live Sports TV Advertising: How to Enter the Arena During Playoffs

Explore strategies for smaller brands to break into the competitive world of live sports TV advertising during the playoff season.

Let’s get into the details of sports TV advertising competitiveness and discover how brands can break through the barrier.