Case Studies
Draft Kings
DraftKings is a prominent digital sports entertainment and gaming company specializing in online sports betting, daily fantasy sports, and iGaming within regulated U.S. markets. Founded in 2012, the company operates a robust, technology-driven platform that integrates real-time sports data, advanced analytics, and secure digital infrastructure.
Undisputed
Category Leader in DFS
Hungryroot
Hungryroot is a personalized grocery and meal planning company that delivers healthy, ready-to-eat and easy-to-cook food directly to consumers. Founded in 2015, the company uses customer preference data and nutrition insights to curate tailored meal recommendations and grocery selections.
Scaled
Performance Goals Hit
Result
Successfully implemented influencers & programmatic CTV into the media mix, while maintaining goal CAC.
American Home Shield
American Home Shield is a leading provider of home warranty services in the United States, offering coverage plans that help homeowners manage the cost of repairing or replacing major home systems and appliances. Founded in 1971, the company operates a nationwide service network and leverages technology to streamline claims processing and service fulfillment.
Result
Successfully scaled campaign into Hispanic TV and CTV & discovered additional efficiencies from the channels.
Bissell
Bissell is a long-established home cleaning company that has remained competitive by focusing on practical innovation and customer needs. Facing strong competition in the home appliance market, Bissell differentiated itself through pet-focused cleaning products and reliable, user-friendly designs. By combining product innovation with strong brand trust and social impact initiatives, Bissell has continued to grow and stay relevant in a crowded industry.
Result
Established Full-funnel as a viable expansion channel, being the only brand among category leaders to do so.